Foundation can cover blemishes and discoloration to create an even, flawless base for your makeup look – if done correctly. When done incorrectly, it can actually distract and in some cases, even make your blemishes more noticeable. Ensure that you’re applying foundation the right way by following these handy tips.
Know your undertone. The first step in foundation color matching is determining your undertone. The quickest way to check is to look at your veins. If your veins appear blue or purple, you have a cool undertone. If your veins appear green or olive, you have a warm undertone. If you can’t tell, then you have a neutral undertone. All MakeSense Foundations are noted in the Beauty Book with a “W” for warm, “C” for cool, or “N” for neutral making it convenient to choose the right shade for yourself and for your customer.
Match to your neck. When your face is lighter or darker than your neck, it can be very distracting. That’s why professionals recommend swatching the product from the jawline down to the neck in natural light if possible. If the color seems to disappear, then it’s a great match.
Mix products. If you are in between shades, go with the slightly deeper color and mix it with White Corrective Color Blender to create a custom color that is a perfect match. Also, mixing MakeSense Foundation in Dewy into any shade helps neutralize color if shades are too warm or too cool.
Mind your seasons. Remember that your skin tone may change from one season to another (although your undertone will always remain the same). Since we tend to tan during the summer, choose a “summer” shade to match the change in your tone. Likewise, since we spend less time in the sun during the winter, you will want to choose a different shade in the winter or lighten a shade you already have using White Corrective Color Blender.