UNLEASHED BOUDOIR CODE OF CONDUCT

This Code of Conduct applies to all individuals and businesses that engage in promotional activities on behalf of Unleashed Boudoir or otherwise have a material connection to Unleashed Boudoir.  As an Ambassador, you must clearly and prominently disclose your relationship with Unleashed Boudoir.  Your disclosure obligations apply equally to personal blogs, websites, social network pages or posts, and other media.

The following guidelines explain how to comply with Unleashed Boudoir requirements for making truthful endorsements.

1.  DISCLOSE MATERIAL CONNECTIONS WITH UNLEASHED BOUDOIR  

Who: You have a material connection to Unleashed Boudoir if:

  • You are paid or compensated by or on behalf of Unleashed Boudoir

  • You are given something for free or a discount

  • You are an employee, agent, or contractor, or are related to an employee, agent, or contractor of Unleashed Boudoir

  • You have any other connection that could impact the weight a person gives your opinion

Media Channels: The disclosure requirement applies to any materials created, contributed, distributed, commented on, or modified by you on all media, including:

  • Social media (Facebook, Twitter, Instagram, Snapchat, Pinterest)

  • Video platforms (YouTube, Vimeo, Vine, Periscope)

  • Third-party forums and review sites (Reddit, Yelp)

  • Personal blogs and Tumblr

  • Third-party affiliate marketing sites

Types of Communication:  The disclosure requirement applies to any communication that could be interpreted to promote or highlight the benefits of Unleashed Boudoir.  The requirements can apply even if you do not actually write about Unleashed Boudoir (e.g., merely posting a photo showcasing an Unleashed Boudoir product on social media is enough).  Here are common examples where disclosure is required:

  • Communications encouraging someone to buy a product or otherwise engage with Unleashed Boudoir

  • Posting on social media in connection with Unleashed Boudoir or using #ubambassador or tagging @unleashedboudoir

  • Content you share from Unleashed Boudoir, including products and articles, as well as content you share from any Unleashed Boudoir social media channel

  • Sharing third-party content that is arguably favorable to Unleashed Boudoir such as media stories that discuss the brand

  • Content you create on your own personal blog or video site that includes information about and promotes Unleashed Boudoir

  • Selfies, videos, or other content prominently showcasing an Unleashed Boudoir product, retweeting an endorsement, or any other depiction that could be construed as promoting the brand   

2. ENSURE YOUR DISCLOSURE IS CLEAR AND PROMINENT ON EACH POST ON WHICH YOU ENDORSE A SERVICE/PRODUCT  

How to disclose:  Disclosures should be easy to see and understand.   In other words, it should be clear to the audience that you have a connection with the company.  A simple statement about your relationship is often the best option. Another option is to incorporate the disclosure into your post.  On social media you can use shorter disclosures if necessary. See below for examples of good disclosures (disclosures should be tailored to the nature of your relationship):

  • Blogs, Editorial and Product Reviews, Comments in Online Discussions

    • I am an Unleashed Boudoir Ambassador or Unleashed Ambassador

    • I received free product from Unleashed Boudoir

    • Thanks Unleashed Boudoir for the free product

    • I work for Unleashed Boudoir

  • Social Media (e.g., Twitter)

    • #UBAmbassador

    • #promoted

Location of Disclosure:  Follow these guidelines for placement of the disclosure:

  • Disclosures should be located at the beginning, next to, or on top of any applicable communication.

  • For social media, the disclosure should be in each post (e.g.,UBAmbassador).

3. STATEMENTS MUST REFLECT YOUR HONEST OPINIONS, BELIEFS, OR EXPERIENCES AND MUST NOT BE FALSE, MISLEADING, OR UNSUPPORTED

  • Do not make false or misleading claims about an Unleashed Boudoir service 

  • Do not make a claim that cannot be supported

  • Don’t hold yourself out as an expert if you are not one

  • If you create and distribute advertising or promotional material for Unleashed Boudoir, make sure that is not disguised to look like editorial, news, entertainment, or other non-advertising content

  • Discontinue statements if your communication is no longer true or accurate

  • Exercise caution when making conclusory or comparative statements (e.g., better than competitor)

  • Do not make false or misleading claims about a competitor’s product or service

  • Consider what the reasonable consumer would expect your message to mean, taking into account who you are, how you say it, and assuming the reasonable consumer is not well-educated or well-informed

4.  THINK BEFORE YOU POST

  • Avoid controversial or potentially damaging statements about the Unleashed Boudoir brand

  • Follow the relevant website’s posting requirements and terms of use

  • Do not make, use, or distribute any offensive comments or sexually explicit material

  • Do not disparage, libel, slander, or defame any person, entity, product, or service including a competitive product or service

  • Do not promote any unsafe or illegal activities, including drugs, tobacco, alcohol, guns, or illegal gambling and wagering

  • Do not link to any content or website that violates this Code of Conduct

5. YOUR POSTS ARE SUBJECT TO REVIEW BY UNLEASHED BOUDOIR

Unleashed Boudoir periodically reviews materials created by Ambassadors.  If you violate this Code of Conduct, we will remind you about your obligations and Unleashed Boudoir may terminate your relationship at its discretion.

 

Please keep in mind that Unleashed Boudoir does not and shall not discriminate on the basis of race, color, religion (creed), gender, gender expression, age, national origin (ancestry), disability, marital status, sexual orientation, or military status, in any of its activities or operations.  These activities include, but are not limited to, hiring and firing of staff, selection of volunteers and vendors, and provision of services.  We are committed to providing an inclusive and welcoming environment for all members of our team, volunteers, subcontractors, vendors, and clients.

Unleashed Boudoir is an equal opportunity employer.  We will not discriminate and will take affirmative action measures to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the basis of race, color, gender, national origin, age, religion, creed, disability, veteran’s status, sexual orientation, gender identity or gender expression.